Category: Subtitling Written by: Daqeeq Date: 18 May 2022
The power of subtitling
We spend most of our leisure time on our smartphones mostly on social media platforms consuming videos. In 2022, online videos make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. With this immense share of the Internet, videos have become a huge marketing tool thanks to their shareability and tendency to be favored by social media algorithms.
According to a recent study by Hootsuite, the UAE is one of the top 3 countries in internet penetration with 65% internet penetration, 115 million active mobile-based social media users, and over 323 million mobile connections! At the same time, research conducted by Go-Gulf towards the end of 2017 confirms that the UAE leads the MENA countries in video penetration – with 71% of internet users in the region accessing videos daily.
Adding captions to your videos in the native language of your targeted audience will increase video engagement by at least 14% leading to a broader reach. Video content has a drawback that you can’t watch it anywhere because sometimes you’re in an inappropriate place where you can’t play sound so subtitling your videos will solve this issue plus, scrolling words will raise engagement with your videos and keep the audience waiting in anticipation for the next sentences.
The benefits of subtitling are numerous but most importantly they clarify any technical language, abbreviations, lingo, full names, and brand names. They help in understanding the content the video is providing and engrave them in the customers’ memory.
According to Meta adding subtitles to your video can boost 12 percent viewing time. A study also marked an increase of 40 percent in views of subtitled videos and found viewers were 80 percent more inclined to watch a video until the ending when subtitles or captions were available. On Facebook, 85 percent of videos are being watched on mute emphasizing the importance of subtitling.
Adding subtitles will also increase the SEO rating of your videos since Google indexes based on text not on video and sound adding subtitles will help in positioning your video content higher in the SEO rating.
Daqeeq is your best partner for your subtitling needs as we provide the best subtitles using cutting-edge technology that guarantee quality and speed.